Jonathan Echeverria
About Jonathan Echeverria
Jonathan Echeverria is a graphic designer known for his work on The Weeknd's tour ecosystem and the After Hours Til Dawn Tour-themed NFT. He has experience in marketing and business development, having worked at El Programa Hispano Católico and currently at GrowGeneration Corp and HXOUSE Labs.
Work at GrowGeneration
Jonathan Echeverria has been employed as a Graphic Designer at GrowGeneration Corp since 2022. In this role, he contributes to the company's marketing and branding efforts, utilizing his design skills to create visual content that aligns with GrowGeneration's mission. His work supports the company's focus on providing high-quality products and services to the cannabis cultivation industry.
Current Role at HXOUSE
Since 2022, Jonathan Echeverria has been a Tenant at HXOUSE, a talent incubator linked to The Weeknd’s XO brand. As part of the first cohort of tenants, he engages with a community of creatives and entrepreneurs, collaborating on various projects that leverage his graphic design expertise. His involvement at HXOUSE allows him to expand his professional network and enhance his skills in a dynamic environment.
Previous Experience at El Programa Hispano Católico
From 2019 to 2022, Jonathan Echeverria served as the Marketing and Business Development Coordinator at El Programa Hispano Católico in the Portland, Oregon Area. During his three-year tenure, he was responsible for developing marketing strategies and initiatives that supported the organization's mission. His role involved coordinating various projects aimed at community engagement and outreach.
Education and Expertise
Jonathan Echeverria earned a Bachelor of Arts in Marketing from the University of Oregon's Charles H. Lundquist College of Business, where he studied from 2016 to 2018. His education provided him with a solid foundation in marketing principles and practices, which he applies in his graphic design work. This academic background supports his ability to create effective visual communication strategies.
Experience in Digital Marketing
In 2018, Jonathan Echeverria worked as a Digital Marketing Strategist for the Eugene Emeralds Professional Baseball team for four months. In this position, he focused on enhancing the team's online presence and engagement through targeted marketing campaigns. This experience contributed to his understanding of digital marketing strategies within the sports industry.