Travis Rawls
About Travis Rawls
Travis Rawls serves as the Director of Merch Ops at GrowGeneration Corp, leveraging his extensive experience in the sports industry and retail operations. He has held various roles at Sports Authority and other companies, developing strong skills in product assortment planning and sales presentations.
Current Role at GrowGeneration
Travis Rawls serves as the Director of Merch Ops at GrowGeneration Corp, a position he has held since 2021. In this role, he is responsible for overseeing merchandise operations, which includes product assortment planning and inventory optimization. His experience in the sports industry informs his approach to meeting consumer demand and enhancing product offerings.
Previous Experience in the Sports Industry
Travis Rawls has a substantial background in the sports industry, having worked at Sports Authority in various capacities from 2006 to 2016. His roles included Ad Analyst for Team Sports, Assistant Buyer, Buyer for MLB/NCAA Licensed Apparel, and Senior Buyer for NFL/MLB Licensed Apparel. This extensive experience has equipped him with a deep understanding of sports-related consumer trends and product demands.
Sales and Business Development Expertise
Travis Rawls has demonstrated expertise in sales and business development through his role as Territory Sales Manager at CONMED Corporation from 2019 to 2021 and as Business Development Manager at FOCO from 2016 to 2021. His skills in sales presentations and understanding of both retailer and vendor perspectives contribute to his effectiveness in securing business deals.
Educational Background in Business Marketing
Travis Rawls studied Business Marketing at Western State College of Colorado, where he completed his degree over a span of 12 years from 1998 to 2010. His educational background provides a solid foundation for his career in merchandising and product planning, enhancing his ability to analyze market trends and consumer needs.
Skills in Product Assortment Planning
Travis Rawls possesses strong skills in product assortment planning, which are essential for optimizing inventory and aligning product offerings with consumer demand. His expertise in fashion design further complements his role in retail buying, allowing him to curate appealing product assortments that resonate with customers.