Aishwarya Kalbandhe

Campaign Manager @ Groww

About Aishwarya Kalbandhe

Aishwarya Kalbandhe is a Campaign Manager at Groww in Bengaluru, India, where she has worked since 2022. With a background in electrical engineering and an MBA in Marketing, she has experience in customer engagement and app marketing across various roles in the tech industry.

Work at Groww

Aishwarya Kalbandhe has been serving as a Campaign Manager at Groww, India since 2022. In this role, she focuses on user engagement and retention strategies, contributing to the company's marketing efforts. Her work involves managing various campaigns aimed at enhancing user experience and increasing customer loyalty. Groww, a prominent financial services platform, benefits from her expertise in marketing and analytics.

Previous Experience in Marketing

Before joining Groww, Aishwarya worked at Phablecare for a total of two years. She started as a Sales and Marketing Intern in 2019, where she gained foundational experience in marketing. She then progressed to the role of Customer Engagement Associate and later became a Senior Associate in App Marketing. Her diverse roles at Phablecare allowed her to develop skills in customer engagement and app marketing.

Educational Background

Aishwarya holds a Bachelor of Engineering (BE) degree in Electrical Engineering from Savitribai Phule Pune University, which she completed from 2013 to 2017. She further pursued her education at ISBR Business School, where she earned a Master of Business Administration (MBA) with a focus on Marketing from 2018 to 2020. She is currently pursuing post-graduation studies in Marketing and Business Analytics.

Technical Writing Experience

In 2020, Aishwarya briefly worked as a Tech Writer at Dell EMC for four months. This role involved creating technical documentation, which provided her with insights into the tech industry. Her experience in technical writing complements her marketing skills, allowing her to effectively communicate complex information to diverse audiences.

Skills and Attributes

Aishwarya possesses a unique combination of creativity, hard work, and a positive attitude towards her work and life. Her versatility in marketing roles, along with her technical background, enables her to approach challenges with a well-rounded perspective. She has demonstrated adaptability by transitioning from technical writing to marketing-focused roles, showcasing her ability to thrive in different environments.

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