Amit Kumar
About Amit Kumar
Amit Kumar is a Product Marketing Manager at Groww in Bangalore, India, with over five years of experience in growth marketing. He has significantly contributed to increasing Groww's organic traffic and has held various roles in marketing and analysis throughout his career.
Work at Groww
Amit Kumar has been employed at Groww, India, as a Product Marketing Manager since 2019. In this role, he has significantly contributed to the company's growth, particularly in enhancing its online presence. Amit played a key role in increasing Groww's monthly organic traffic by 3.8 times and contributed to an 83% increase in annual organic traffic. His expertise in growth marketing has been instrumental in driving user engagement and retention.
Education and Expertise
Amit Kumar studied at Guru Gobind Singh Indraprastha University, where he earned a Bachelor’s Degree in Business/Commerce from 2014 to 2017. He possesses over 5 years of experience in growth marketing, with a focus on SEO, social media, content marketing, performance advertising, and user engagement. His educational background and professional experience have equipped him with a strong foundation in marketing strategies.
Background
Before joining Groww, Amit Kumar gained valuable experience in various roles. He worked as a Share Trader Intern at Kotak Securities for one month in 2016. He then served as an SEO Analyst at Babygogo for eight months in 2017, followed by a position as a Growth Marketing Analyst at SHEROES from 2017 to 2019. Throughout his career, he has focused on growing online communities and enhancing digital marketing efforts.
Previous Work Experience
Amit Kumar has held multiple positions prior to his current role at Groww. He worked at Babygogo as an SEO Analyst for eight months in 2017, where he focused on search engine optimization strategies. Following that, he joined SHEROES as a Growth Marketing Analyst, where he worked for two years until 2019. Additionally, he has been a Content Creator and Email Marketer at 100x Entrepreneur since 2019, further broadening his marketing skill set.