Keshav Sk
About Keshav Sk
Keshav Sk is an Assistant Product Marketing Manager at Groww, India, with a background in marketing and product engagement. He holds an MBA from Central University of Karnataka and has experience in digital marketing and user engagement across various roles.
Work at Groww
Keshav Sk holds the position of Assistant Product Marketing Manager at Groww, India, where he has been employed since 2021. His role involves developing go-to-market strategies for product and feature launches, as well as implementing CRM strategies to enhance user engagement. He manages customer life cycle processes with a focus on retention and cross-selling. Additionally, Keshav conducts user research to gather insights that inform product marketing decisions, contributing to the overall marketing strategy of the company.
Education and Expertise
Keshav Sk earned a Master of Business Administration (MBA) with a focus on Marketing from Central University of Karnataka, Gulbarga, completing his studies from 2016 to 2018. Prior to this, he obtained a Bachelor of Science (B.Sc) in Electronics and Communications from Gulbarga University, Gulbarga, studying from 2012 to 2015. His educational background provides him with a solid foundation in both technical and marketing disciplines.
Previous Work Experience
Before joining Groww, Keshav Sk gained valuable experience in various roles. He worked as a Digital Marketing Intern at WebCreators.in for three months in 2018. Following this, he served as a Product & User Engagement Associate at Cuemath from 2018 to 2019 for five months. He then progressed to the role of Product Marketing & Growth Associate at Cuemath, where he worked from 2019 to 2021, further developing his skills in product marketing and user engagement.
Professional Skills
Keshav Sk possesses a range of professional skills relevant to product marketing and user engagement. His expertise includes developing go-to-market strategies, implementing CRM strategies, managing customer life cycle processes, and conducting user research. These skills enable him to effectively contribute to marketing initiatives and enhance user experiences at Groww.