Niharika J.
About Niharika J.
Niharika J. is an Associate Copywriter at Groww, India, specializing in creating scripts for promotional videos and SEO-driven content. With a background in journalism and mass communication, she has contributed to various marketing campaigns and social media initiatives since joining Groww in 2021.
Work at Groww
Niharika J. has been serving as an Associate Copywriter at Groww, India since 2021. In this role, she specializes in crafting scripts for promotional videos, contributing to the company's marketing efforts. Her work includes developing engaging content for various marketing campaigns, which has led to increased user engagement. Niharika has also participated in a major rebranding project, enhancing Groww's brand voice. Additionally, she has contributed to a successful social media campaign that significantly boosted the company's follower count.
Education and Expertise
Niharika J. earned a Bachelor of Arts degree in Journalism and Mass Communication from Kasturi Ram College of Higher Education, completing her studies from 2016 to 2019. Her educational background has equipped her with the skills necessary for effective content creation. Niharika specializes in crafting content that aligns with SEO best practices, which plays a crucial role in improving Groww's online visibility.
Previous Work Experience
Before joining Groww, Niharika J. worked as a Content Writer at Ambrane India Private Limited for six months from 2020 to 2021. She also held a position as a Content Writer at A&U | ADS and URL for eight months from 2019 to 2020 in the Delhi Area. Earlier in her career, she worked at Womansera Magazine for one month in 2017 and served on the Editorial Board at Network 18 Limited for one month in 2018.
Contributions to Marketing Campaigns
At Groww, Niharika J. has played a significant role in developing content for marketing campaigns. Her contributions have not only enhanced user engagement but also supported the company's overall marketing strategy. Through her expertise in content creation, she has been instrumental in various initiatives, including a successful social media campaign that increased the company's follower count.