Pankaj Tiwari
About Pankaj Tiwari
Pankaj Tiwari is a Manager of User Acquisition at Groww in Bengaluru, India, with expertise in brand strategy and audience research. He has managed substantial marketing budgets across various sectors and has a background in data science and computer science.
Current Role at Groww
Pankaj Tiwari currently serves as the Manager of User Acquisition at Groww, India. He has been in this role since 2022 and is based in Bengaluru, Karnataka. In this position, he focuses on developing strategies to enhance user acquisition, leveraging his extensive experience in online advertising and marketing.
Previous Experience at Merkle Sokrati
Prior to his role at Groww, Pankaj Tiwari held multiple positions at Merkle Sokrati. He worked as a Business Analyst from 2019 to 2020, followed by a promotion to Senior Business Analyst from 2020 to 2021. He then advanced to Manager of Business Strategy, where he served from 2021 to 2022. His tenure at Merkle Sokrati involved managing marketing budgets and developing brand strategies.
Freelance Work and Technical Leadership
Before joining Merkle Sokrati, Pankaj Tiwari was self-employed as a professional freelancer from 2018 to 2019. He also worked as a Technical Lead at Inceptum Technologies Pvt. Ltd from 2016 to 2018. His roles in these positions contributed to his expertise in managing marketing budgets and developing technical solutions.
Education and Expertise
Pankaj Tiwari holds a Bachelor of Technology (BTech) degree in Computer Science from Kalinga University, which he completed from 2014 to 2018. He further enhanced his skills by studying Data Science with Python at Digital Vidya from 2018 to 2019. His educational background supports his expertise in creating brand strategies and conducting audience research.
Specialization in Online Advertising
Pankaj Tiwari specializes in online advertising across various platforms, including Search, Display, Social, Video, App, and Shopping. He develops action plans to convert traffic into sales and leads, focusing on scaling online presence while increasing revenue and reducing operating costs.