Preksha Vyas
About Preksha Vyas
Preksha Vyas is a Growth Marketing Manager at Groww in India, where she has worked since 2022. She specializes in enhancing conversion rates through cross-functional experiments and user onboarding strategies.
Work at Groww
Preksha Vyas serves as the Growth Marketing Manager at Groww, India, since 2022. In this role, she is responsible for managing the entire user onboarding and retention funnel. She has led cross-functional experiments that involve collaboration between product, marketing, content, and design teams to enhance bottom-of-funnel conversion rates. Additionally, she has implemented full funnel optimization strategies that span from user signup to transaction, focusing on improving user engagement and product discovery.
Previous Experience
Before joining Groww, Preksha Vyas worked at Arvind Fashions Limited as the User Growth & Retention Manager from 2020 to 2022. In this position, she focused on strategies to enhance user retention and growth. Prior to that, she was employed at Gridle.io as a Digital Marketing Executive from 2017 to 2018, where she gained experience in digital marketing strategies. Her early career included a role as a Student Trainee at Lipi Data Systems Ltd in 2016 and an internship at Delhi School of Internet Marketing in 2017.
Education and Expertise
Preksha Vyas holds a Bachelor of Technology (BTech) degree in Electrical, Electronics and Communications Engineering from Rajasthan Technical University, where she studied from 2013 to 2017. Her educational background provides her with a strong foundation in technical and analytical skills, which she applies in her marketing roles. She also attended St. Mary's Convent Sr. Sec. School in Udaipur, further contributing to her academic development.
User Engagement Strategies
At Groww, Preksha Vyas has developed user engagement funnels and journeys specifically tailored for user onboarding and product discovery. Her work focuses on enhancing the user experience and ensuring that new users can effectively navigate the platform. By implementing these strategies, she aims to improve overall user satisfaction and retention rates.