Laura Madera Bohoyo
About Laura Madera Bohoyo
Laura Madera Bohoyo serves as the Director of Strategic Planning and Marketing at Grupo Álava, where she has worked for over two decades, focusing on engineering and technology sectors. She has an extensive educational background, including degrees from IESE Business School and ESIC Business & Marketing School.
Current Role at Grupo Álava
Laura Madera Bohoyo serves as the Directora de Planificación Estratégica y Marketing at Grupo Álava. She has held this position since 2000, contributing to the company's strategic planning and marketing initiatives for over two decades. Her role involves overseeing marketing strategies and ensuring alignment with the company's objectives in the engineering and technology sectors. Laura's extensive experience in these areas has positioned her as a key figure within the organization.
Previous Experience at Grupo Álava
Laura Madera Bohoyo briefly worked at Grupo Álava as Directora de Marketing y Comunicación in 2000 for one month. This early experience laid the groundwork for her long-term career at the company, where she later took on more significant responsibilities in strategic planning and marketing. Her initial role provided her with insights into the company's operations and marketing needs.
Education and Expertise
Laura Madera Bohoyo has a solid educational background in marketing and finance. She studied at ESIC Business & Marketing School, where she earned a Master in Dirección Marketing y Gestión Comercial from 2001 to 2003. Additionally, she completed a CURSO FINANZAS at IESE Business School - University of Navarra in 2016. Her education has equipped her with the necessary skills to excel in strategic planning and marketing within the engineering and technology sectors.
Career Overview
Laura Madera Bohoyo has over two decades of experience in strategic planning and marketing, with a focus on the engineering and technology sectors. Throughout her career, she has been involved in both national and international markets, allowing her to develop a comprehensive understanding of diverse market dynamics. Her extensive experience contributes to her effectiveness in her current role at Grupo Álava.
Communication Training
In addition to her marketing education, Laura Madera Bohoyo has pursued training in communication. She studied at Como dominar la palabra hablada, where she achieved the title of Experto in Comunicación. This training enhances her ability to convey strategic messages effectively, which is essential in her role in marketing and strategic planning.