Bailea Persinger
About Bailea Persinger
Bailea Persinger is a Media Planner/Buyer with expertise in optimizing client conversion rates and click-through rates through strategic media planning. She has worked at GS&F in various roles since 2018 and holds a degree in Advertising/Public Relations from Middle Tennessee State University.
Work at GS&F
Bailea Persinger has been employed at GS&F since 2020, currently holding the position of Media Planner/Buyer. In this role, she focuses on optimizing client conversion rates and click-through rates (CTRs) through strategic media planning. Prior to her current position, she worked as a Media Coordinator for eight months in 2020 and completed a year-long internship in Media Planning & Buying from 2018 to 2019. Her tenure at GS&F has allowed her to gain extensive experience in media planning and buying within the Nashville Metropolitan Area.
Education and Expertise
Bailea Persinger studied at Middle Tennessee State University (MTSU), where she focused on Advertising/Public Relations and achieved a degree in Journalism. Her educational background provides a solid foundation for her expertise in media planning and buying. She possesses significant experience in the B2B marketing sector, which enhances her capabilities in optimizing media strategies for clients.
Background
Before her career at GS&F, Bailea Persinger worked as a Brand Representative at Altar'd State from 2017 to 2018 in Murfreesboro, TN. This role contributed to her understanding of brand representation and marketing. Additionally, she completed two internships at GS&F, gaining valuable insights into media planning and buying processes.
Technical Proficiency
Bailea Persinger is proficient in various industry tools essential for media planning and buying. She utilizes software such as Workamajig, Strata, and Kantar SRDS to enhance her workflow and optimize media strategies. Her technical skills support her ability to analyze data and improve client outcomes effectively.