David Scott

David Scott

Group Creative Director, User Experience @ GS&F

About David Scott

David Scott is the Group Creative Director of User Experience at GS&F, where he has worked since 2020. He has extensive experience in user experience design, having held various roles at notable companies such as Partners + Napier and EffectiveUI.

Current Role at GS&F

David Scott serves as the Group Creative Director of User Experience at GS&F, a position he has held since 2020. In this role, he is responsible for leading creative direction and user experience initiatives. His work focuses on developing user-centered designs that enhance product usability and client satisfaction. He has been instrumental in shaping the creative vision of the agency while overseeing a team of designers.

Previous Experience at GS&F

Prior to his current role, David Scott worked at GS&F in various capacities. He served as Senior UX Designer from 2018 to 2019 and then as UX Director from 2019 to 2020. During his time at GS&F, he contributed to the development of user experience strategies and led projects that improved client engagement and product effectiveness.

Professional Background

David Scott has a diverse professional background in user experience and design. He began his career at Dawnbreaker as a Designer in 2004 and later worked at Atlantic Records and eMusic as a Designer and Art Director. He gained significant experience at EffectiveUI, where he held roles as Art Director of Brand Communications and Senior UX Designer. He also worked at Paychex as UX Creative Design Lead, further enhancing his expertise in user experience design.

Education and Expertise

David Scott holds a Bachelor of Fine Arts in Graphic Design from the Rochester Institute of Technology, where he studied from 2000 to 2004. He also briefly attended the School of Visual Arts in 2009. His educational background supports his specialization in user-centered design and his ability to establish effective design approaches and tools for teams.

Notable Projects and Contributions

Throughout his career, David Scott has led design and agile teams in creating user-centered products for major brands, including BMW and Keurig. His involvement in business growth initiatives includes presenting capabilities and proposals to secure new clients and writing statements of work (SOWs), demonstrating his commitment to both design excellence and business development.

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