Paulo Barata
About Paulo Barata
Paulo Barata is the Data Content and Quality Senior Manager at GS1 in Brussels, Belgium, where he has worked since 2021. He has over 20 years of management experience in digital content across various roles at Nielsen and possesses strong analytical and leadership skills.
Work at GS1
Paulo Barata has been serving as the Data Content and Quality Senior Manager – Verified by GS1 since 2021, based in the Brussels Region, Belgium. In this role, he focuses on ensuring data quality and content verification processes within the organization. Prior to this position, he worked as the Global Product Data Manager and Country Coordinator – Verified by GS1 from 2019 to 2021, also in Brussels. His experience at GS1 reflects his commitment to maintaining high standards in data management and operational processes.
Experience at Nielsen
Paulo Barata has extensive experience at Nielsen, where he held various roles over a span of 18 years. His positions included Digital Content Director from 2007 to 2013, Digital Content Transformation Director from 2013 to 2016, and Digital Content Governance Director from 2002 to 2007. He also served as a Digital Content Product Leader from 2016 to 2018 and as a Digital Content Transition Consultant for a year in 2012. His diverse roles contributed to his expertise in digital content management and governance.
Education and Expertise
Paulo Barata studied at ISEL - Instituto Superior De Engenharia De Lisboa, where he earned a Bachelor's degree in Electrotechnical Engineering from 1989 to 1994. He also attended CSJB from 1980 to 1989. His educational background provides a solid foundation for his over 20 years of management experience in cross-functional and multi-country environments, emphasizing his analytical skills and decision-making capabilities.
Leadership and Skills
Paulo Barata demonstrates exceptional leadership qualities, characterized as an adaptable and transformational leader. He possesses strong analytical skills and the ability to make critical decisions in challenging situations. His expertise includes designing analytical and consulting strategies, creating effective presentations, and developing opportunities to exceed defined goals. His management experience spans various roles that required him to oversee projects from concept to completion.