Adam Aldridge
About Adam Aldridge
Adam Aldridge is a Business Director at GTB, where he has worked since 2010. Previously, he served as the European Asset Management Controller at Ogilvy & Mather and is known for developing a pan-European vehicle imagery standard and implementing a successful automated retail marketing system.
Work at GTB
Adam Aldridge has served as Business Director at GTB since 2010. In this role, he has focused on developing and implementing innovative marketing strategies. He built a team of five by leveraging existing employee skills and hiring external expertise. Aldridge has enabled retailers to create high-quality retail adverts that align with the primary brand at no cost through a digital templating process. His leadership has led to significant production cost savings for Ford and its dealers, exceeding the initial target of €1 million.
Previous Experience at Ogilvy & Mather
Prior to his current position, Adam Aldridge worked at Ogilvy & Mather from 2003 to 2010 as the European Asset Management Controller. During his seven years in London, he contributed to various projects and initiatives that enhanced the agency's operational efficiency and asset management strategies.
Education and Expertise
Adam Aldridge studied at South Essex College from 1991 to 1993. His educational background has provided him with a foundation in business principles that he has applied throughout his career. His expertise includes marketing strategy development, team building, and digital marketing solutions.
Achievements in Marketing Strategy
Aldridge developed a pan-European plan to standardize vehicle imagery using fixed-angle computer-generated imagery for retail artwork. He implemented an automated retail marketing system across all EU markets and over 7000 dealers, which enhanced communication efficiency. Additionally, he sourced IT software vendors and created a business case that justified a strategy potentially saving Ford €800,000.
Impact on Retail Creative Alignment
Adam Aldridge inspired his agency to enhance retail creative to be more aligned with the brand through a new marketing process. His initiatives have significantly improved the quality and consistency of retail advertising, benefiting both the agency and its clients.