Aleksandr Niestroj
About Aleksandr Niestroj
Aleksandr Niestroj serves as the Managing Partner and Executive Director of Global Experience Strategy at GTB, a position he has held since 2017. He also works as the Executive Director of Strategy and Insights at VMLY&R since 2019, bringing extensive experience in digital strategy and interactive solutions.
Work at GTB
Aleksandr Niestroj has held the position of Managing Partner and Executive Director of Global Experience Strategy at GTB since 2017. In this role, he oversees strategic initiatives aimed at enhancing customer experiences and driving business growth. His tenure at GTB has been marked by a focus on integrating innovative solutions within the marketing landscape. Prior to his current role, he served as Chief Digital Officer at GTB from 2015 to 2017, where he was responsible for leading digital strategy and initiatives.
Current Role at VMLY&R
In addition to his responsibilities at GTB, Aleksandr Niestroj has been serving as Executive Director of Strategy and Insights at VMLY&R since 2019. His work involves developing strategic insights that inform client campaigns and enhance overall brand performance. This dual role allows him to leverage his extensive experience in both agencies to deliver comprehensive strategies that meet client needs.
Education and Expertise
Aleksandr Niestroj studied at OCAD University, where he gained foundational knowledge and skills relevant to his career in strategy and digital solutions. His educational background supports his roles in strategic planning and digital innovation, equipping him with the tools necessary to navigate the complexities of modern marketing.
Previous Experience at St. Joseph Communications
Before joining GTB, Aleksandr Niestroj worked at St. Joseph Communications as Director of Interactive Solutions from 2012 to 2014. In this position, he focused on developing interactive strategies that enhanced client engagement and communication. His experience at St. Joseph Communications contributed to his understanding of the digital landscape and prepared him for future leadership roles.
Career Progression
Aleksandr Niestroj's career includes significant roles in various organizations, demonstrating a clear progression in responsibility and expertise. After his time at St. Joseph Communications, he transitioned to GTB as Chief Digital Officer, where he further developed his skills in digital strategy. His career path reflects a commitment to advancing in the fields of strategy and digital marketing.