Amanda Beauchamp
About Amanda Beauchamp
Amanda Beauchamp serves as the Associate Director of Measurement Operations at GTB, where she has worked since 2017. Her extensive career includes roles at Valassis and GTB, spanning over a decade in various measurement and targeting positions.
Current Role at GTB
Amanda Beauchamp serves as the Associate Director of Measurement Operations at GTB, a position she has held since 2017. In this role, she oversees measurement strategies and operations, ensuring effective data analysis and reporting. Her experience in measurement operations contributes to the company's ability to deliver insights that drive marketing effectiveness.
Previous Experience at GTB
Prior to her current role, Amanda worked at GTB as a Senior Analyst in Measurement Operations from 2014 to 2016, and later as Manager of Measurement Operations from 2016 to 2017. During her tenure, she focused on enhancing measurement processes and optimizing data utilization to support marketing initiatives.
Career at Valassis
Amanda Beauchamp has extensive experience at Valassis, where she held multiple positions. She started as an Account Promotions Representative from 1998 to 2001, then worked as a Media Analyst Specialist from 2001 to 2004. She continued her career there as a Media Buyer from 2005 to 2008, and later as an Associate Targeting Analyst from 2008 to 2010, before becoming a Targeting Analyst from 2010 to 2014.
Educational Background
Amanda studied at Michigan State University, where she earned a Bachelor of Arts degree in Advertising. Her studies spanned from 1993 to 1997. Additionally, she pursued further education at the same university, completing another Bachelor of Arts degree from 2014 to 2018.