Amy Leal
About Amy Leal
Amy Leal serves as the Senior Manager of Email Services at GTB, where she oversees email deliverability and account reputation. With extensive experience in email marketing and software development, she manages a team of developers and collaborates with cross-functional teams to enhance campaign effectiveness.
Work at GTB
Amy Leal has served as the Senior Manager of Email Services at GTB since 2013. In this role, she monitors email deliverability and account reputation to ensure successful inbox placement. She collaborates with cross-functional teams to develop campaign tests that yield actionable outcomes. Leal manages a team of seven developers, including four who are based in an offshore office in Delhi. Her focus on effective email strategies contributes to the overall success of marketing initiatives at GTB.
Current Role at Pink Cacti Creative
In addition to her position at GTB, Amy Leal has been working as a Designer/Developer at Pink Cacti Creative since 2009. Over her 15 years in this role, she has contributed to various design and development projects, enhancing the creative output of the agency. Her experience in both design and development allows her to bridge the gap between aesthetics and functionality in her work.
Experience at Latcha+Associates
Amy Leal has been employed as a Senior Software Developer at Latcha+Associates since 2018. In this capacity, she engages in continuous experimentation with code to deliver new consumer experiences. Her role involves developing software solutions that enhance the effectiveness of marketing campaigns and improve user engagement.
Previous Work at Farran Media, LLC
Before her current roles, Amy Leal worked as an Electronic Media Developer at Farran Media, LLC from 2008 to 2012. During her four years in this position, she gained valuable experience in electronic media development, which laid the foundation for her subsequent career in email services and software development.
Technical Skills and Expertise
Amy Leal possesses strong technical skills, including the ability to write SQL queries for segmenting email data for targeted campaigns. Her expertise in data segmentation allows for more effective marketing strategies and improved campaign performance. This technical proficiency is complemented by her management experience and collaborative approach to team projects.