Antonella Carello
About Antonella Carello
Antonella Carello is a Senior Project Manager Digital with extensive experience in digital marketing and project management. She holds a Master's degree in Digital Business from Universidad de San Andrés and has worked with various companies, including GTB and Ingenico ePayments.
Work at GTB
Antonella Carello has been serving as a Senior Project Manager Digital at GTB since 2020. In this role, she focuses on managing digital projects and coordinating with clients and prospects. Her responsibilities include developing comprehensive communication plans to support digital marketing initiatives and enhancing marketing effectiveness through conversion reports and lead management.
Education and Expertise
Antonella Carello holds a Master's degree in Negocios Digitales from Universidad de San Andrés, which she completed from 2021 to 2023. Additionally, she studied Licenciado en Comercialización at Universidad Argentina de la Empresa from 2015 to 2020. She also studied Productora de moda at Universidad de Palermo from 2013 to 2015. Her educational background equips her with a solid foundation in digital marketing and project management.
Background
Antonella Carello began her career as an Asistente de marketing at PaQtech S.A. in Buenos Aires, Argentina, where she worked from 2015 to 2016. She then transitioned to Ingenico ePayments, where she served in Merchant Services from 2016 to 2020 in Capital Federal. This progression in her career has contributed to her expertise in digital marketing and project management.
Skills in Digital Marketing
Antonella Carello specializes in managing eMail Marketing campaigns, utilizing tools such as Salesforce and Adobe Campaign. She is skilled in analyzing and segmenting Customer Journeys, which helps optimize marketing strategies. Her expertise also includes preparing conversion reports and managing leads, contributing to the effectiveness of marketing initiatives.