Benjamin Schwartz

Benjamin Schwartz

Digital Business Director @ GTB

About Benjamin Schwartz

Benjamin Schwartz is a Digital Business Director with over a decade of experience in the digital business sector. He currently leads a team at GTB in Dubai, where he integrates creative and strategic practices to deliver high-quality work for Ford.

Current Role at GTB

Benjamin Schwartz serves as the Digital Business Director at GTB, a position he has held since 2019. In this role, he leads a team of 20 professionals, focusing on fostering an agency culture that promotes individual growth. His leadership emphasizes delivering high-quality work for Ford, ensuring that the team's output aligns with the client's objectives and standards.

Previous Experience in Digital Marketing

Prior to his current role, Benjamin Schwartz accumulated extensive experience in digital marketing. He worked at TBWA a ad as a Digital Account Director from 2017 to 2019 and at Start The Group as a Senior Account Manager for six months in 2016. His career also includes positions at Impact Proximity as a Digital Account Manager and OgilvyOne Worldwide as a Senior Account Manager, both in Dubai.

Educational Background

Benjamin Schwartz studied at Montpellier School of Business, where he achieved a Master's degree in Marketing and Consultancy from 2005 to 2009. He also attended Universidad de Santiago de Chile, where he studied Ingenieria Comercial and earned a Licenciatura. His foundational education includes studies at CPGE Lycee de Saint-Just in Lyon, focusing on General Studies.

Collaboration and Team Leadership

At GTB, Benjamin Schwartz collaborates closely with media counterpart Marsha Hofstee. Together, they integrate creative, account management, strategy, and production practices, ensuring a cohesive approach to digital business. His role involves not only leadership but also a commitment to integrating various functions within the team to enhance overall performance.

Career Timeline and Progression

Benjamin Schwartz's career spans over a decade in the digital business sector. He began as an Assistant Account Executive at CLM BBDO in 2009, later advancing to roles such as Account Executive at Fortune Promoseven and Senior Account Executive at Impact BBDO. His career trajectory reflects a steady progression through various roles, culminating in his current position at GTB.

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