Beth Murphy
About Beth Murphy
Beth Murphy serves as the Associate Planning Director at GTB, where she has worked since 2011. She holds a Bachelor of Arts in Communications from Michigan State University and has previous experience in marketing and sales roles.
Work at GTB
Beth Murphy has been serving as an Associate Planning Director at GTB since 2011. In this role, she is involved in strategic planning and execution of marketing initiatives. GTB, located in Dearborn, Michigan, focuses on delivering innovative advertising solutions, and Murphy's contributions play a key role in the agency's operations.
Education and Expertise
Beth Murphy earned a Bachelor of Arts degree in Communications from Michigan State University, where she studied from 2000 to 2004. This educational background provides her with a solid foundation in effective communication strategies, which she applies in her professional roles in marketing and advertising.
Background
Before her current position at GTB, Beth Murphy held various roles in the marketing and advertising industry. She worked as a Sales Assistant at Blair Television for nine months in 2005 and then transitioned to General Motors R*works, where she served as an Experiential Marketing Specialist from 2005 to 2010. Following this, she worked as a Promotions Manager at Impatto for one year in 2010-2011.
Career Progression
Beth Murphy's career in marketing began with her role as a Sales Assistant at Blair Television in 2005. She then progressed to General Motors R*works, where she specialized in experiential marketing for five years. After a brief tenure at Impatto as Promotions Manager, she joined GTB, where she has continued to advance her career as an Associate Planning Director.