Bill Winters
About Bill Winters
Bill Winters serves as the Vice President and Content Strategist at GTB, where he has worked since 2011. He has a background in digital strategy and marketing, with previous roles at Enlighten, Organic, and GTB, and holds an MBA from the University of Michigan.
Work at GTB
Bill Winters has served as the Vice President and Content Strategist at GTB since 2011. In this role, he has focused on enhancing the accessibility of Ford's digital properties. His tenure at GTB has spanned 13 years, during which he has contributed to various digital marketing initiatives and strategies that align with the company's goals.
Previous Experience
Before his current role at GTB, Bill Winters worked as a Digital Brand Strategist at GTB from 2007 to 2011. He also held positions at Enlighten as an Internet Strategist and Creative Lead from 1999 to 2000, and at Organic as a Senior Writer from 1998 to 1999. These roles provided him with a diverse background in digital strategy and content creation.
Education and Expertise
Bill Winters earned a Master of Business Administration from the University of Michigan - Stephen M. Ross School of Business, where he studied Marketing and Statistics from 1994 to 2000. He also holds a Bachelor of Arts degree in Communication from the University of Michigan, completed from 1978 to 1982. His educational background supports his expertise in content strategy and digital marketing.
Key Projects and Implementations
During his career, Bill Winters has played a significant role in implementing key digital platforms. Notably, he implemented the Brightcove Online Video Platform for ford.com and contributed to the implementation of the Adobe Marketing Suite, including the Adobe AEM content management system. These projects highlight his focus on advancing digital capabilities.