Blanca Zhang
About Blanca Zhang
Blanca Zhang is a Senior Account Director at GTB, where she has worked since 2019. With a background in account management and marketing across various industries, she possesses extensive experience in integrated marketing and project leadership.
Work at GTB
Blanca Zhang has been serving as a Senior Account Director at GTB since 2019. In this role, she has focused on managing client relationships and overseeing various marketing projects. Prior to her current position, she worked as an Account Director at GTB starting in 2018. Her tenure at GTB has been marked by her involvement in integrated marketing strategies and her ability to lead teams effectively.
Previous Experience in Account Management
Before joining GTB, Blanca Zhang held several positions in account management. She worked at Serviceplan China as an Account Manager from 2015 to 2016 and then as an Associate Account Director from 2016 to 2017. Additionally, she was an Account Director at Publicis from 2017 to 2018. Her early career included roles at Blue Hive (WPP), where she served as a Senior Account Executive and Regional Account Executive.
Education and Expertise
Blanca Zhang studied Public Relations, Advertising, and Applied Communication at Tongji University, where she earned a Bachelor of Arts (B.A.) from 2009 to 2013. She also studied English Language and Literature at Uni Tubingen in Germany as part of an International Exchange program from 2012 to 2013. Her educational background supports her extensive experience in integrated marketing and project leadership.
Industry Knowledge and Skills
Blanca Zhang possesses a deep understanding of both B2B and B2C business models across various industries, including Automotive, Financial Services, Entertainment, Luxury, and Tech. She demonstrates strong capabilities in project leadership, team management, budget control, client maintenance, KPI setting, and project evaluation. Her expertise extends to digital marketing channels, encompassing media, social, online advertising, search, e-commerce, and owned platforms.