Brandon Van Dyck
About Brandon Van Dyck
Brandon Van Dyck is a Business Strategy Lead at GTB, with a background in marketing and brand management across various industries. He has held significant roles at companies such as Westmoor Manufacturing, Dickies®, and the Sacramento Kings, and has a degree in Corporate Communication & Media Studies from the University of California, Davis.
Work at GTB
Brandon Van Dyck has been serving as the Business Strategy Lead at GTB since 2020. In this role, he focuses on developing and implementing strategic initiatives that drive business growth. His experience in managing marketing strategies and budgets contributes to his effectiveness in this position. He operates within the Dallas-Fort Worth Metroplex, leveraging local market insights to enhance brand performance.
Previous Experience in Marketing
Before joining GTB, Brandon held several significant marketing positions. He was the Head of Marketing at Westmoor Manufacturing from 2017 to 2020, where he oversaw marketing operations in the Dallas/Fort Worth Area. Prior to that, he worked as the Marketing Manager for Brand Advertising and Sponsorships at Dickies® from 2010 to 2015 in Fort Worth, Texas. His career also includes a role as Senior Manager of Global Brand Marketing at Honeywell for one year in 2015-2016.
Background in Sports Marketing
Brandon's career includes extensive experience in sports marketing. He worked as a Partner Business Manager for the Sacramento Kings from 2004 to 2010, where he managed partnerships and business development. He has also been involved in experiential brand activation at major sporting events, including MLB, NBA, NASCAR, and Indy500, showcasing his ability to connect brands with audiences in the sports and entertainment sectors.
Education and Expertise
Brandon Van Dyck earned a Bachelor of Arts degree in Corporate Communication & Media Studies from the University of California, Davis, from 2000 to 2004. His educational background supports his expertise in digital content creation and brand strategy. He has managed multi-million dollar marketing budgets across various industries, including sports, entertainment, music, and fashion.
Achievements in Digital Marketing
Brandon led a notable digital content collaboration with Amazon.com that resulted in a significant increase in site-side sales, achieving over 200% year-over-year growth. His work reflects a strong capability in leveraging digital platforms to enhance brand visibility and sales performance. His passion for impactful consumer connections drives his marketing strategies.