Brett Peters
About Brett Peters
Brett Peters serves as the VP Marketing Director at GTB, where he has worked since 2014. He has a background in marketing communications and management, with previous roles at Ford Motor Company and the Texas Department of Transportation.
Work at GTB
Brett Peters has served as the VP Marketing Director at GTB since 2014. In this role, he has focused on developing and executing marketing strategies that align with the company's objectives. His tenure at GTB spans a decade, during which he has contributed to various marketing initiatives within the Dallas/Fort Worth area. His leadership in this position emphasizes integrated marketing plans and collaboration across different teams to achieve desired outcomes.
Previous Experience at Ford Motor Company
Prior to his current role, Brett Peters held multiple positions at Ford Motor Company. He worked as a Marketing Communications Manager from 2012 to 2014 in the Greater Detroit Area, where he managed marketing communications strategies. Before that, he served as a Parts & Service Zone Manager for 11 months in 2010-2011 and as a Variable Marketing (C&I Manager) for one year from 2011 to 2012, both in the Greater Detroit Area. His diverse roles at Ford provided him with extensive experience in the automotive sector.
Early Career at Texas Department of Transportation
Brett Peters began his career as an Engineering Assistant at the Texas Department of Transportation from 1997 to 2001 in the Houston, Texas area. This early experience provided him with foundational knowledge in engineering and project management, which he later applied in his marketing roles within the automotive industry.
Education and Expertise
Brett Peters studied at Mays Business School at Texas A&M University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. His education spanned from 1997 to 2001, equipping him with essential marketing skills and knowledge that he has applied throughout his career. His expertise includes building integrated marketing plans and delivering results in both client and agency roles.
Achievements in Marketing
Brett Peters is recognized for his ability to deliver on sales, marketing, and market share goals. His work in the advertising and marketing sectors has been marked by exceptional client service and a focus on driving results through collaboration across cross-functional teams. His contributions have significantly impacted the marketing strategies within the automotive industry.