Cara O'neill
About Cara O'neill
Cara O'Neill serves as the Senior Vice President and Group Account Director at Team Detroit, where she has worked since 2007. She has a background in journalism from Michigan State University and has held key roles in developing strategic marketing initiatives for the Lincoln brand.
Current Role at Team Detroit
Cara O'Neill serves as the Senior Vice President and Group Account Director at Team Detroit, a position she has held since 2007. In this role, she manages a team of seven employees and oversees the development and execution of strategic plans. O'Neill administers a multimillion-dollar national budget and directs the national experiential strategy for the Lincoln brand across five key markets. Her responsibilities include spearheading big idea generation for integrated marketing programs, collaborating with cross-discipline leads to ensure alignment and effectiveness.
Previous Experience at Team Detroit
Before her current role, Cara O'Neill worked at Team Detroit as the Vice President and Account Director from 2005 to 2007. During her tenure, she played a significant role in the development of the Lincoln Passion Point strategy, which was instrumental in the brand's reinvention. This experience contributed to her expertise in managing high-profile accounts and executing strategic marketing initiatives.
Experience at BBDO
Cara O'Neill was employed at BBDO as Vice President and Account Director from 2001 to 2005. In this capacity, she gained valuable experience in account management and strategic planning, further enhancing her skills in the advertising industry. Her time at BBDO equipped her with the knowledge necessary to lead large-scale marketing efforts in her subsequent roles.
Education and Expertise
Cara O'Neill earned her Bachelor of Arts degree in Journalism from Michigan State University, where she studied from 1989 to 1993. This educational background provided her with a strong foundation in communication and media, which she has applied throughout her career in advertising and marketing. Her expertise encompasses strategic planning, account management, and experiential marketing.