Cara Wigmore
About Cara Wigmore
Cara Wigmore is an Account Executive at GTB, specializing in advertising management for the Ford Dealership Advertising Fund of St. Louis. She has a background in communication and marketing, with experience in various roles across notable companies.
Work at GTB
Cara Wigmore has been employed at GTB as an Account Executive since 2018. In this role, she manages advertising for the Ford Dealership Advertising Fund of St. Louis. Her responsibilities include producing creative production requests for various media formats, such as digital, social, TV, online video, radio, email, and print advertisements. Each month, she presents recommendations and results to the FDAF board committee, which consists of over 20 members. Additionally, she assists in brokering and communications regarding Ford sponsorship contract agreements with local sports teams, including the Cardinals Baseball and Blues Hockey.
Education and Expertise
Cara Wigmore studied at the University of Mississippi from 2011 to 2015, where she earned a degree in Communication with a focus on Journalism. She achieved a specialization in Integrated Marketing Communications, along with a minor in Business Administration. Prior to her university education, she completed her high school education at Ursuline Academy, obtaining her High School Diploma from 2007 to 2011.
Previous Work Experience
Before joining GTB, Cara Wigmore held several positions in marketing and brand strategy. She worked as a Marketing Manager at Village Marketing for two months in 2018 in New York, New York. Prior to that, she served as a Qualitative Marketing Researcher at L'Oréal from 2015 to 2016. Additionally, she was an Assistant Brand Strategist at Horizon Next for two years, from 2016 to 2018, also in New York, New York.
Event Planning and Execution
Cara Wigmore has experience in planning and executing significant events. She has organized events such as the Cardinals Opening Day, the Blues Stanley Cup Championship Parade, the St. Louis Auto Show Ford Exhibit, and the FDAF Annual Golf Tournament, which catered to over 150 clients. Her role in these events demonstrates her capability in managing large-scale projects and engaging with diverse audiences.