Carlos Fernando Hurtado (He/Him)
About Carlos Fernando Hurtado (He/Him)
Carlos Fernando Hurtado is a Senior Account Management Supervisor at GTB, where he has worked since 2019. He has extensive experience in account management and marketing, having held various positions at notable companies and managed campaigns for high-profile clients.
Work at GTB
Carlos Fernando Hurtado has been employed at GTB as a Senior Account Management Supervisor since 2019. His role involves overseeing account management strategies and ensuring effective communication between clients and the agency. He operates in a hybrid work environment based in the San Francisco Bay Area. His responsibilities include managing marketing strategies for Ford Motor Company in the West Market Area, with a focus on generating consideration for Ford vehicles and supporting California Ford Associations.
Previous Experience in Account Management
Prior to his current position at GTB, Carlos held various roles in account management across several companies. He worked as an Account Director at Translation LLC from 2017 to 2019 and served as an Account Executive at Leo Burnett from 1998 to 2000. His experience also includes positions such as Senior Account Supervisor at Accentmarketing from 2005 to 2008 and Account Supervisor at JWT-GTB San Francisco from 2013 to 2017. Carlos has a diverse background in managing accounts for both Total and Multicultural markets.
Education and Expertise
Carlos studied at Politécnico Grancolombiano, where he earned a Bachelor of Science in Marketing and Advertising from 1993 to 1998. He furthered his education at The Conversation Group - Social Media Club, where he completed a program in Buzz Generation and Guerrilla Marketing and Branding via Social Networking & Social Media, achieving Diplomats in 2008. His educational background supports his extensive experience in marketing strategies and account management.
Marketing Campaign Management
Carlos has managed marketing campaigns for a range of high-profile clients, including Kaiser Permanente, NBA, Alaska Airlines, and Procter & Gamble. His expertise extends to developing marketing strategies that effectively target diverse demographic groups, including Anglo, Hispanic, and African American markets. He has a proven track record in creatively managing campaigns that resonate with various audiences.
Bilingual and Bicultural Background
Carlos is bilingual in Spanish and possesses a bicultural background, which enhances his ability to connect with diverse audiences. His language skills and cultural understanding contribute to his effectiveness in marketing to multicultural markets, particularly within the Hispanic community. This capability is essential for creating inclusive marketing strategies that engage a broad spectrum of consumers.