Carlos Rafael Márquez Ramírez
About Carlos Rafael Márquez Ramírez
Carlos Rafael Márquez Ramírez is a Digital Media Planner at GTB in Ciudad de México, specializing in digital campaigns for automotive brands. He has extensive experience in Google Ads, analytics, and SEO optimization, and also serves as a professor at Universidad Anáhuac de Cancún.
Work at GTB
Carlos Rafael Márquez Ramírez has been employed at GTB as a Digital Media Planner since 2019. In this role, he focuses on planning and optimizing digital campaigns, particularly for automotive brands such as Ford and Lincoln. His responsibilities include managing online advertising strategies and ensuring effective budget control for these campaigns. His tenure at GTB has spanned five years, during which he has contributed to the company's digital media initiatives in Ciudad de México.
Previous Experience in Digital Marketing
Before joining GTB, Carlos worked at Octopus Agencia de Marketing Digital as an Adwords & Analytics Specialist from 2016 to 2019. His role involved utilizing Google Ads and Analytics to enhance digital marketing efforts in Cancún y alrededores. Additionally, he served as a Community Manager at Aliat Universidades from 2014 to 2015, where he managed online presence and engagement strategies. This diverse experience has equipped him with a comprehensive understanding of digital marketing.
Education and Expertise
Carlos holds a degree in Ciencias de la Comunicación from Universidad Mexicana, where he studied from 2011 to 2014. His educational background has provided him with a solid foundation in communication principles, which he applies in his digital media planning. He possesses expertise in Google Ads and Analytics, focusing on SEO optimization and digital strategy, which are critical for successful online marketing campaigns.
Teaching Role at Universidad Anáhuac de Cancún
Since 2018, Carlos has been a professor at Universidad Anáhuac de Cancún. In this capacity, he shares his knowledge and experience in digital media and marketing with students. His role as an educator complements his professional work, allowing him to stay updated with industry trends while contributing to the academic development of future professionals in the field.
Professional Recognition and Skills
Carlos is recognized as a Google Partner, which signifies his proficiency and certification in Google products. His skill set includes strong capabilities in budget control and digital trafficking, essential for managing effective online advertising campaigns. Additionally, he utilizes WordPress as part of his digital marketing toolkit, demonstrating his versatility in content management systems.