Carrie Roca
About Carrie Roca
Carrie Roca serves as the Managing Editor of the Content Hub at GTB, where she has worked since 2009. She holds a Master's degree in English from The University of Toledo and has a diverse background in consumer publications, corporate communications, and public affairs.
Work at GTB
Carrie Roca has served as the Managing Editor of the Content Hub at GTB since 2009. In this role, she oversees content strategy and development for various projects. GTB, formerly known as Team Detroit and Blue Hive, operates as a division of WPP, focusing on integrated marketing solutions. Roca's tenure at GTB spans 15 years, during which she has contributed to numerous initiatives within the agency.
Education and Expertise
Carrie Roca holds a Master's degree in English from The University of Toledo and a Bachelor's degree in English from Wayne State University. Her educational background provides a strong foundation for her work in content creation and editing. Roca's expertise encompasses various fields, including consumer publications, corporate communications, and marketing communications.
Background
Carrie Roca has a diverse professional background that includes experience in consumer publications, corporate communications, marketing communications, nonprofits, and academia. This varied experience has equipped her with a broad skill set applicable to her current role in managing content at GTB.
Public Affairs Work
In her role at GTB, Carrie Roca works in public affairs for Ford Motor Company. This position involves managing communication strategies and content related to Ford's public engagement efforts. Her work supports the company's initiatives and enhances its public image through effective communication.