Cheery Lu
About Cheery Lu
Cheery Lu is the Consumer Insight Director at GTB, a position she has held since 2016. She earned her master's degree from Zhejiang University and has previous experience as a senior marketing specialist at Tesco PLC and as a research manager at Nielsen.
Work at GTB
Cheery Lu has served as the Consumer Insight Director at GTB since 2016. In this role, she focuses on understanding consumer behavior and preferences to inform marketing strategies. Her tenure at GTB has lasted for eight years, during which she has contributed to various projects aimed at enhancing consumer engagement and brand loyalty.
Previous Experience at Tesco PLC
Before joining GTB, Cheery Lu worked at Tesco PLC as a Senior Marketing Specialist from 2006 to 2010. In this position, she was responsible for developing marketing strategies and initiatives that aligned with the company's goals. Her experience at Tesco provided her with a strong foundation in marketing and consumer insights.
Experience at Nielsen
Cheery Lu was employed at Nielsen as a Research Manager from 2012 to 2013 in Shanghai, China. In this role, she managed research projects that analyzed market trends and consumer preferences. Her work at Nielsen enhanced her expertise in data analysis and market research, which she later applied in her role at GTB.
Education and Expertise
Cheery Lu earned her Master's degree from Zhejiang University, where she studied from 2002 to 2005. This educational background provided her with a solid foundation in research and analytical skills, which she has utilized throughout her career in consumer insights and marketing.