Chris Poterala
About Chris Poterala
Chris Poterala serves as the U.S. Social Listening Manager at Gtb, a position he has held since 2014. He has an extensive background in social listening and research, with previous roles at Ford Motor Company and Mslgroup, among others.
Current Role at GTB
Chris Poterala serves as the U.S. Social Listening Manager at GTB, a position he has held since 2014. In this role, he focuses on analyzing social media trends and consumer insights to inform marketing strategies. His work involves leveraging data to enhance brand engagement and drive effective communication strategies for clients. Based in Dearborn, Michigan, Poterala contributes to the company's efforts in understanding audience sentiment and behavior.
Professional Background
Chris Poterala has a diverse professional background that includes various roles in technology and media. He worked as a Research Analyst at Ford Motor Company from 2010 to 2014, where he analyzed market data to support business decisions. Prior to that, he held positions at MSLGROUP in France, first as Director of Mediaquotient and later as Vice President of Mediaquotient from 2006 to 2010. His earlier experience includes a role as a Senior Technologist at Tekgroup International, Inc. from 2000 to 2006.
Education and Expertise
Chris Poterala earned a Bachelor of Arts degree from the University of Michigan, where he studied from 1985 to 1992. He furthered his education at the same institution from 1992 to 1993. His academic background provides a foundation for his expertise in social listening and data analysis, which he applies in his current role at GTB.
Previous Experience at University of Michigan
Before his current career in social listening and analysis, Chris Poterala worked at the University of Michigan as a Network Services Librarian from 1995 to 1997. In this role, he was responsible for managing network services and supporting the library's technological needs. This experience contributed to his understanding of information systems and user engagement.