Clare Perreault
About Clare Perreault
Clare Perreault is a Media Supervisor specializing in Audience Strategy at GTB, where she has worked since 2019. She has a background in digital media management and audience strategy, with previous roles at The Money Source Inc., Carat USA, The Story Lab, and Discovery Communications.
Current Role at GTB
Clare Perreault serves as a Media Supervisor specializing in Audience Strategy at GTB. She has held this position since 2019, contributing to the development of audience strategies tailored for the Ford Division. Her work aims to enhance marketing initiatives through targeted audience engagement and effective media planning.
Previous Experience in Digital Media
Before joining GTB, Clare Perreault worked as a Digital Media Manager at The Money Source Inc. from 2018 to 2019. In this role, she managed digital media campaigns and strategies within the Greater Detroit Area, focusing on optimizing digital outreach and engagement.
Career Background in Media Planning
Clare has a solid background in media planning, having worked as a Media Planner at Carat USA from 2014 to 2016. During her tenure, she developed and executed media strategies for various clients. Additionally, she served as a Supervisor at The Story Lab from 2016 to 2018, where she further honed her skills in media management.
Education and Academic Background
Clare Perreault studied at Michigan State University, where she earned a degree in Public Relations with a focus on Communications. Her academic journey spanned from 2007 to 2011, providing her with a strong foundation in communication strategies and media relations.
Early Career at Discovery Communications
Clare began her career as a Sales Assistant at Discovery Communications, where she worked from 2012 to 2014. This role allowed her to gain initial experience in the media industry, contributing to her understanding of sales and audience dynamics.