Dorian Dack
About Dorian Dack
Dorian Dack serves as the Regional Chief Strategy Officer for LATAM at GTB, where he leads a team of over 70 professionals and has extensive experience in strategic planning and analytics across various industries. His career includes roles at F/Nazca Saatchi & Saatchi, Ultrapar, and Neuberger Berman, and he holds degrees in Economics and Business Administration from HEC Lausanne and the University of Denver.
Current Role at GTB
Dorian Dack serves as the Regional Chief Strategy Officer for LATAM at GTB, a position he has held since 2016. In this role, he leads a team of over 70 professionals across various specialized fields, including Analytics & Business Intelligence, Social Media, Branding, Strategic Planning, Growth Marketing, Advisory Services, and User Experience. His leadership focuses on developing strategies that enhance customer interactions and optimize marketing efforts for the region.
Previous Experience at GTB
Before his current position, Dorian Dack worked at GTB as the Head of Strategy for Brazil from 2014 to 2016. During his two years in São Paulo, he contributed to strategic initiatives that aligned with the company's objectives in the Brazilian market, leveraging his background in strategic planning and analytics.
Professional Background
Dorian Dack has a diverse professional background that includes significant roles in strategic planning and analytics. Prior to his tenure at GTB, he was the Strategic Planning Director for International Accounts at F/Nazca Saatchi & Saatchi from 2011 to 2014. He also served as an M&A Strategic Analyst at Ultrapar from 2009 to 2011 and as a Performance Measurements & Analytics Analyst at Neuberger Berman from 2004 to 2006.
Education and Qualifications
Dorian Dack holds a Bachelor of Science in Business Administration (BSBA) from the University of Denver, which he completed from 1998 to 2003. He furthered his education at HEC Lausanne, where he studied Economics and earned a BSBA from 2000 to 2004. Additionally, he completed his high school education at the American School in London (ASL).
Key Projects and Initiatives
Dorian Dack has been involved in several key projects aimed at enhancing customer experiences. He played a significant role in developing a Digital Shopper Marketing platform that delivers targeted messaging to auto shoppers. He was also part of the global team that focused on generating value through customer interactions with Ford, contributing to initiatives like the 'Ford 360° Experience' and utilizing predictive analytics to support marketing decisions.