Elizabeth Morgan
About Elizabeth Morgan
Elizabeth Morgan serves as the Associate Account Director at GTB, where she has worked since 2021, managing client teams for Phoenix Tier 1.5 Testing needs. With a background in account management across various companies, she has developed expertise in coordinating production and creative teams, as well as overseeing budgets and training staff.
Work at GTB
Elizabeth Morgan has been serving as an Associate Account Director at GTB since 2021. In her role, she manages and collaborates with the client team on all Phoenix Tier 1.5 Testing needs. Her responsibilities include monitoring and updating the Retail travel budget and coordinating with various teams, including production, creative, product, and car prep services. She also facilitates onboarding and training for Project Managers and the Junior Account team, ensuring smooth operations within the agency.
Previous Experience in Advertising
Before joining GTB, Elizabeth Morgan worked at Epsilon as an Account Supervisor for Chevy from 2019 to 2021. She also held the position of Senior Account Executive at Epsilon from 2017 to 2019. Prior to her time at Epsilon, she was an Account Executive at Latcha+Associates, where she worked with Lincoln Motor Company and Bissell. Her career in advertising began as a Traffic Coordinator at Latcha+Associates in 2014.
Education and Expertise
Elizabeth Morgan studied at Michigan State University, where she earned a Bachelor of Arts (BA) in Creative Advertising. Her educational background provides her with a solid foundation in advertising principles, which she applies in her professional roles. Her expertise includes account management, client coordination, and budget monitoring.
Career Progression
Elizabeth Morgan's career in the advertising industry began as a Junior Account Executive at Latcha+Associates in 2014. She progressed to roles such as Traffic Coordinator and Account Executive at the same agency before moving to Epsilon. Her diverse experience across various roles and companies has equipped her with a comprehensive understanding of account management and client relations.
Coordination and Management Skills
In her current role at GTB, Elizabeth Morgan coordinates with the talent team to ensure compliance with talent cycles and content holding fees. She is responsible for identifying, approving, and securing vehicles for shoots, demonstrating her strong organizational and management skills. Her ability to work effectively with multiple teams highlights her proficiency in project coordination.