Finy Zhu
About Finy Zhu
Finy Zhu is an Associate Creative Director at GTB in Shanghai, where she has worked since 2018. She has a diverse background in creative roles, including previous positions at Arkr Digital, 葛瑞集团, and Grey Group.
Work at GTB
Finy Zhu has been serving as an Associate Creative Director at GTB since 2018. In this role, Zhu is responsible for leading creative projects and guiding the creative team in Shanghai. Over the course of six years, Zhu has contributed to various campaigns and initiatives that align with GTB's objectives, enhancing the agency's creative output.
Previous Experience in Creative Roles
Prior to joining GTB, Finy Zhu held several positions in the creative industry. Zhu worked at Arkr Digital as an Associate Creative Director for one year from 2014 to 2015. Following that, Zhu spent three years at 葛瑞集团 in the same role from 2015 to 2018. Before these positions, Zhu gained experience as a Copywriter at Agenda for one year in 2009 and served as a Senior Interactive Copywriter at Grey Group from 2012 to 2014.
Education and Expertise
Finy Zhu earned a Bachelor of Arts (B.A.) degree in Chinese Language and Literature from Shanghai Normal University. This educational background has equipped Zhu with strong communication skills and a deep understanding of language, which are essential in the creative industry.
Career Progression in Shanghai
Finy Zhu's career in Shanghai spans over a decade, with a focus on creative roles. Starting as a Copywriter at McCann Worldgroup from 2010 to 2012, Zhu progressed to Senior Interactive Copywriter at Grey Group and then to Associate Creative Director positions at multiple agencies. This trajectory highlights Zhu's growth and adaptability in the competitive creative landscape.