Florencia Barea
About Florencia Barea
Florencia Barea is a Digital Media Planner with extensive experience in media trafficking and digital marketing. She has worked at GTB since 2018 and previously held positions at c5n, Minuto Uno, and Globad.
Work at GTB
Florencia Barea has been employed at GTB as a Digital Media Planner since 2018. In this role, she is responsible for planning and executing digital media strategies. Prior to her current position, she worked at GTB as a Media Trafficker from 2017 to 2018, where she managed the distribution and optimization of media campaigns.
Previous Experience in Media Planning
Before joining GTB, Florencia Barea held the position of Trafficker Team Leader at C5N and Minuto Uno from 2014 to 2016. In this role, she led a team focused on managing traffic and optimizing media placements. Additionally, she worked at Globad as a Branding Campaign Trafficker from 2016 to 2017, where she was involved in the execution of branding campaigns.
Education and Expertise
Florencia Barea studied at the University of Buenos Aires from 2006 to 2015, completing her degree over a nine-year period. She also attended the Universidad de Ciencias Empresariales y Sociales in 2016, although her time there was brief. Earlier, she studied at the Centro Cultural Italiano from 1994 to 2005, gaining foundational knowledge over eleven years.
Career Timeline
Florencia Barea's career in digital media planning spans several years and various roles. She began her professional journey at the Centro Cultural Italiano, followed by her education at the University of Buenos Aires. After her studies, she worked in different capacities, including as a Trafficker Team Leader and Branding Campaign Trafficker, before her current role at GTB.