Gabriela Masetto
About Gabriela Masetto
Gabriela Masetto serves as the CRM Coordinator at GTB since 2020, bringing extensive experience in digital marketing and content strategy from previous roles at companies like Torq and Accenture.
Work at GTB
Gabriela Masetto has served as a CRM Coordinator at GTB since 2020. In this role, she is responsible for managing customer relationship management campaigns for Ford Brazil and globally. Her work includes overseeing email marketing, SMS marketing, and push notifications, ensuring adherence to best practices and optimal communication frequency. She developed action plans aimed at re-engaging Ford's customer base through email marketing while maintaining the brand's reputation. Gabriela utilizes Adobe Campaign for email marketing management, focusing on enhancing audience engagement.
Previous Experience in Digital Marketing
Before her tenure at GTB, Gabriela worked as a Digital Marketing Specialist at Accenture from 2019 to 2020. Her role involved contributing to digital marketing strategies in the São Paulo area. Prior to that, she was a Marketing Digital Consultant at Torq for seven months in 2019. Gabriela also has experience in content marketing, having worked at EasyCrédito from 2017 to 2019, where she focused on content creation and marketing strategies.
Education and Expertise
Gabriela Masetto holds a Master of Business Administration (MBA) from MBA USP/Esalq, which she completed from 2018 to 2020. She also studied at Gama Academy, where she focused on startups and new business models, achieving a Hyper certification in 2017. Additionally, she has an extension course in content marketing and inbound marketing from Universidade Presbiteriana Mackenzie. Gabriela holds a Bachelor's degree in Industrial Design from Universidade São Judas Tadeu, completed in 2014, and a Técnico in Industrial Mechanics from Senai Luis Eulálio de Bueno Vidigal Filho.
Early Career Background
Gabriela's early career includes diverse roles in engineering and design. She worked as a Mechanical Designer at GWTK Engenharia de Desenvolvimento from 2011 to 2013. Additionally, she held positions at 2020 Technologies as a Technical Support Analyst and Training Instructor from 2013 to 2014. She also worked as a Product Designer at StudioIno Arquitetura e Design from 2014 to 2016, where she contributed to product design projects.