Gary Kopicko
About Gary Kopicko
Gary Kopicko serves as the Executive Vice President and Director of Retail Operations for Ford and Lincoln, overseeing key marketing initiatives and digital services for dealer groups. He has held this position at Team Detroit since 2006 and previously worked at Young & Rubicam for 12 years.
Work at GTB
Gary Kopicko has served as the Executive Vice President and Director of Retail Operations for Ford and Lincoln at Team Detroit since 2006. In this role, he oversees various aspects of retail operations, including the management of Ford's Digital Suite of Services for all Dealer Groups. His responsibilities also include overseeing the Lincoln Regional Marketing Program, which focuses on enhancing brand presence and customer engagement within the Lincoln division.
Education and Expertise
Gary Kopicko studied at Western Michigan University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Advertising. His educational background has equipped him with the skills necessary for his roles in retail operations and marketing within the automotive industry.
Background
Before joining Team Detroit, Gary Kopicko worked at Young & Rubicam for 12 years, serving as Executive Vice President and National Field Director for Lincoln from 1994 to 2006. His experience in this role contributed to his expertise in retail operations and marketing strategies within the automotive sector.
Professional Experience
With 18 years of experience at Team Detroit, Gary Kopicko has played a significant role in shaping the retail operations for Ford and Lincoln. His extensive background in marketing and advertising, combined with his leadership in digital services for dealer groups, has positioned him as a key figure in the automotive industry.