Gerardo Ayala
About Gerardo Ayala
Gerardo Ayala is an Executive Creative Director with over 15 years of experience in the creative advertising industry, currently working at VMLY&R in Mexico. He has previously held positions at notable agencies such as BBDO Mexico and J. Walter Thompson Worldwide, leading campaigns for major brands.
Current Role at VMLY&R
Gerardo Ayala serves as the Executive Creative Director at VMLY&R, previously known as GTB, since 2013. In this role, he has been instrumental in leading creative initiatives and developing integrated campaigns for various high-profile clients. His tenure at VMLY&R spans over 11 years, during which he has contributed to the agency's reputation for innovative advertising solutions.
Previous Experience in Advertising
Before joining VMLY&R, Gerardo Ayala held several key positions in the advertising industry. He worked as a Creative Director at BBDO Mexico for one year from 2012 to 2013. Prior to that, he was with J. Walter Thompson Worldwide, where he progressed through various roles, including Senior Copywriter, Associate Creative Director, and Creative Director from 2007 to 2012. His early career included a position as a Trainee Art Director and Trainee Copywriter at FCB México from 2004 to 2005, and as a Junior Copywriter at TANQUEGROUP from 2005 to 2007.
Education and Qualifications
Gerardo Ayala studied at Centro Universitario de Comunicación in Mexico, where he earned a Licentiate degree in Advertising Design from 2002 to 2005. His educational background has provided him with a solid foundation in creative advertising, which he has built upon throughout his extensive career in the industry.
Creative Campaign Leadership
Throughout his career, Gerardo Ayala has led creative campaigns for numerous major brands, including Ford, Kimberly Clark, HSBC, Mexico Tourism Board, Cadbury, Coca Cola's Powerade, Conagra Foods, Gillette, and José Cuervo. His expertise in integrated campaigns and experiential advertising has allowed him to effectively engage audiences and deliver impactful marketing solutions.
Awards and Recognition
In 2015, Gerardo Ayala received the WPP High Potential Award, recognizing his contributions and potential within the advertising industry. This accolade highlights his commitment to excellence and innovation in creative advertising.