Greg Nicolaou
About Greg Nicolaou
Greg Nicolaou serves as the General Manager at GTB in Costa Mesa, California, a position he has held since 2019. He has extensive experience in account management and digital marketing, having previously worked at Ford Motor Company and TeamDetroit.
Work at GTB
Greg Nicolaou has been serving as the General Manager at GTB since 2019. In this role, he oversees operations and strategic initiatives within the organization, contributing to its growth and success in the advertising and marketing sector. He also holds the position of Group Account Director at GTB, where he has been instrumental in managing key client accounts and ensuring the delivery of effective marketing solutions. His tenure at GTB spans five years, during which he has been based in Costa Mesa, California.
Previous Experience at Ford Motor Company
Before joining GTB, Greg Nicolaou worked at Ford Motor Company as the Retail Digital Manager for the West Market Area from 2015 to 2019. In this position, he focused on enhancing the digital retail experience for customers, implementing strategies to improve online engagement and sales performance. His experience at Ford contributed to his understanding of the automotive industry and digital marketing trends.
Career at Team Detroit
Greg Nicolaou has a significant history with Team Detroit, where he held multiple roles over a span of nine years. He served as SVP, Regional Account Director from 2005 to 2014, and later as SVP, Group Account Director for one year. His career at Team Detroit began as VP, Account Supervisor from 2003 to 2005. During his time there, he was involved in various marketing initiatives and account management strategies that supported the agency's objectives.
Background in General Motors
Greg Nicolaou began his career at General Motors, where he worked in various capacities from 1990 to 1998. His roles included Customer Assistance Manager and Assistant Distribution Manager. These positions provided him with foundational experience in customer relations and distribution management within the automotive sector, shaping his future career in marketing and account management.
Education and Expertise
Greg Nicolaou earned a Bachelor of Arts degree with Honors in Marketing from Michigan State University, where he studied from 1986 to 1990. His academic background in marketing has equipped him with the knowledge and skills necessary for his roles in account management and digital marketing throughout his career.