Guilherme De Barros Lira
About Guilherme De Barros Lira
Guilherme De Barros Lira is an experienced Business Intelligence Analyst currently working at GTB since 2020. He has held various positions in the field, including roles at SPOT PROMO, SPAR Brasil, VIDI, and Bio-Rad Laboratories, and he studied Publicidade e Marketing at Universidade Presbiteriana Mackenzie.
Work at GTB
Guilherme De Barros Lira has been employed at GTB as an Analista de BI since 2020. In this role, he is responsible for analyzing business intelligence data to support decision-making processes. His tenure at GTB has lasted for four years, during which he has contributed to various projects focused on data analysis and reporting.
Previous Experience in Business Intelligence
Prior to his current position, Guilherme worked as a Business Intelligence Analyst at several organizations. He spent one year at VIDI from 2019 to 2020, where he focused on front-end business intelligence tasks. Before that, he held a similar role at SPOT PROMO for one year in 2018, and briefly at SPAR Brasil for one month in the same year. Additionally, he worked at Work On Br as a Business Intelligence professional from 2014 to 2015.
Education and Expertise
Guilherme studied at Universidade Presbiteriana Mackenzie, where he earned a degree in Publicidade e Propaganda from 2013 to 2017. His educational background has provided him with a solid foundation in marketing and advertising principles, which complements his expertise in business intelligence.
Marketing Experience
In addition to his business intelligence roles, Guilherme gained marketing experience at Bio-Rad Laboratories from 2016 to 2017. This position allowed him to develop skills in marketing strategies and execution, further enhancing his analytical capabilities in the business intelligence field.