Hayley Kang
About Hayley Kang
Hayley Kang is a Senior Media Planning Associate at Gtb, specializing in media strategy for the Asia Pacific region. With experience in various roles across the media and arts sectors, she has developed expertise in media planning for both emerging and mature markets.
Work at GTB
Hayley Kang has been employed at GTB as a Senior Media Planning Associate for the Asia Pacific region since 2016. In this role, she has accumulated eight years of experience in media planning and strategy. Based in Dearborn, Michigan, she focuses on developing media strategies that cater to both emerging and mature markets within the Asia Pacific area. Her responsibilities include managing media planning and marketing programs for various global and local businesses.
Previous Experience in Media Planning
Before joining GTB, Hayley Kang worked at Omnicom Media Group as a Senior Planner from 2014 to 2016 in New York. During her tenure, she developed her skills in media planning and strategy, which contributed to her expertise in the field. Prior to this role, she served as the Museum Director Assistant at The Long Museum from 2012 to 2014, where she gained valuable experience in organizational management.
Background in Arts and Culture
Hayley Kang has a background in the arts, having worked at The Long Museum as a Flutist for one month in 2013. This experience, combined with her role as Museum Director Assistant, reflects her involvement in the cultural sector prior to her career in media planning. Her diverse experiences contribute to her unique perspective in media strategy.
Expertise in Media Strategy
Hayley Kang possesses significant expertise in media planning and strategy, particularly within the Asia Pacific region. She specializes in media strategy planning for both emerging and mature markets, focusing on the unique needs of businesses in these areas. Her work emphasizes the importance of tailored media strategies to support the marketing goals of global and local businesses.