Jeanine Martínez
About Jeanine Martínez
Jeanine Martínez serves as the Head of Content at VMLY&R and previously held the same position at GTB, where she worked for five years. With over a decade of experience in public relations, she specializes in integrating social media into brand strategies and has significantly contributed to enhancing Ford Mexico's brand connection.
Work at GTB
Jeanine Martínez has served as the Head of Content at GTB since 2019. In this role, she has focused on developing and implementing content strategies that align with the brand's objectives. Her tenure at GTB has lasted for five years, during which she has contributed significantly to enhancing Ford Mexico's brand connection with its audience. She leads a team dedicated to producing innovative content that resonates with consumers.
Current Position at VMLY&R
In addition to her role at GTB, Jeanine Martínez has been the Head of Content & Experiential Production at VMLY&R since 2022. This position has allowed her to further expand her expertise in content creation and experiential marketing. She has been with VMLY&R for two years, focusing on producing engaging content that strengthens brand engagement.
Education and Expertise
Jeanine Martínez studied at Universidad Iberoamericana in Ciudad de México, where she completed her degree in Comunicación from 2006 to 2011. Additionally, she earned a diploma from the same institution in 2007, which lasted for 11 months. Her educational background has equipped her with the skills necessary to excel in public relations and content strategy, particularly in integrating social media into brand initiatives.
Background in Public Relations
With over a decade of experience in public relations, Jeanine Martínez has specialized in integrating social media into brand strategies. Her extensive background in this field has enabled her to effectively connect brands with their target audiences. She has been instrumental in producing creative content and events that enhance brand engagement, particularly for Ford Mexico.