Jenna Hlady
About Jenna Hlady
Jenna Hlady is a Senior Digital Copywriter with extensive experience in branding and marketing strategies across various industries. She has worked for notable companies and has a unique approach to copywriting that emphasizes understanding the customer's perspective.
Current Role at GTB
Jenna Hlady serves as a Senior Digital Copywriter at GTB, a position she has held since 2021. In this role, she focuses on creating compelling digital content that aligns with the company's marketing objectives. Her responsibilities include developing copy for various digital platforms, ensuring brand consistency, and engaging target audiences through effective messaging.
Previous Experience in Copywriting
Before joining GTB, Jenna Hlady accumulated extensive experience in copywriting across several organizations. She worked as a Writer & Strategist at Pixel Dreams for eight months in 2020-2021. Prior to that, she held positions as a Copywriter at MGM Communications and LMNO in Saskatchewan, Canada, from 2013 to 2015, and as a Copywriter and Associate Creative Director at Bond Brand Loyalty from 2016 to 2020 in the Toronto area.
Freelance Copywriting and Consulting
Since 2015, Jenna has also operated as a Freelance Copywriter and Communications Consultant through her company, Copywrited. This role allows her to work with various clients, providing tailored copywriting services and strategic communication solutions. Her freelance work complements her full-time position and showcases her versatility in the field.
Educational Background
Jenna Hlady holds an Honours Bachelor of Arts with a Specialization in Communications from the University of Ottawa, where she studied from 2009 to 2012. She also attended the University of Saskatchewan from 2006 to 2008, focusing on Arts and Sciences. Her educational background has provided her with a solid foundation in communication principles and strategies.
Expertise in Branding and Marketing Strategies
Jenna has developed branding and marketing strategies for various industries, including agriculture, airlines, and telecommunications. Her experience extends to creating content for print and digital media, as well as social media platforms. She has contributed to marketing efforts for non-profit organizations and worked on campaigns for major brands such as Ford, Harley-Davidson, and WestJet.