Jennifer Cadicamo
About Jennifer Cadicamo
Jennifer Cadicamo serves as the Executive Vice President and Managing Director at GTB, a position she has held since 2016. She has a diverse background in marketing and management, with previous roles at the Detroit Lions and General Motors.
Current Role at GTB
Jennifer Cadicamo serves as the Executive Vice President and Managing Director at GTB. She has held this position since 2016, contributing to the agency's strategic direction and operational management. Her leadership role involves overseeing various initiatives and ensuring alignment with client objectives.
Previous Experience at Detroit Lions
Prior to her current role, Jennifer Cadicamo worked at the Detroit Lions as the Vice President of Marketing, Broadcast and Partnership Activation from 2013 to 2016. In this capacity, she was responsible for enhancing the team's marketing strategies and managing partnerships, which contributed to the overall brand visibility of the organization.
Career at General Motors
Jennifer Cadicamo has an extensive history with General Motors, where she held multiple positions over several years. Her roles included Distribution Specialist and Customer Relations Analyst in 1996, Senior Analyst - Global Market & Industry Analysis from 1998 to 2000, and Director - Cadillac Sales Promotion from 2004 to 2009. She also served as Brand Manager for GMC Sierra and Pontiac, showcasing her expertise in brand management and market analysis.
Education and Academic Background
Jennifer Cadicamo earned her Bachelor’s Degree from the University of Michigan. Her academic background has provided her with a strong foundation in business principles, which she has applied throughout her professional career.
Experience in Digital Strategy
Before joining GTB, Jennifer Cadicamo worked at HelloWorld, Inc. as the Senior Director of Digital Strategy and Insights from 2011 to 2013. She also held the position of Vice President, Account Director at Jack Morton Worldwide from 2010 to 2011, where she focused on client engagement and strategic account management.