Johan Nilsson
About Johan Nilsson
Johan Nilsson is the Senior Media Director for APAC at GTB, a position he has held since 2018 in Shanghai, China. He has extensive experience in performance media and digital marketing, having worked with several notable companies across different regions.
Work at GTB
Johan Nilsson has been serving as the Senior Media Director for the Asia-Pacific region at GTB since 2018. In this role, he is based in Shanghai, China, where he oversees media strategies and execution for various clients. His tenure at GTB has spanned six years, during which he has contributed to the agency's media planning and performance initiatives.
Previous Experience in Media Management
Prior to his current position at GTB, Johan Nilsson held several roles in media management. He worked as a Biddable Media Manager at Mindshare for Ford in Melbourne, Australia, from 2013 to 2014. He then transitioned to Resolution Media, where he served as Senior Manager of Performance Media in Singapore from 2014 to 2016. Following that, he was the Performance Strategy Director at PHD in Shanghai from 2016 to 2018.
Educational Background
Johan Nilsson has a diverse educational background. He studied at Copenhagen Business School, where he earned a Bachelor of Science (B.Sc.) in International Business, Asian Language & Culture from 2007 to 2010. He also attended Shanghai Jiao Tong University for Chinese Language Studies from 2006 to 2007. Additionally, he participated in an International Exchange Program at RMIT University in 2009.
Early Career Experience
Johan Nilsson began his career as a Student Researcher at Egon Zehnder International in Copenhagen from 2004 to 2006. He then worked as an SEM Campaign Manager at Sensis for six months in 2011. His early experience also includes a role as a Digital Performance Executive at iProspect in Melbourne from 2012 to 2013.