Julian James Watt
About Julian James Watt
Julian James Watt serves as the Chief Creative Officer at VMLY&R in London, where he has led the creative team on the Ford business since 2021. With extensive experience across various regions and a client portfolio that includes major brands, he emphasizes the importance of meaningful advertising.
Current Role at GTB
Julian James Watt serves as the Chief Creative Officer for GTB, a division of WPP, since 2016. He has held this position for eight years in the United Kingdom. In his role, he leads creative initiatives and strategies, focusing on enhancing the brand presence and effectiveness of GTB's clients. His leadership has been instrumental in driving creative excellence within the agency.
Previous Experience at VMLY&R
Watt previously worked at VMLY&R as the Global Chief Creative Officer for Ford from 2020 to 2021. His tenure lasted nine months, during which he directed global creative strategies for the Ford brand. He returned to VMLY&R in 2021 as Chief Creative Officer, where he leads the creative team across the EMEA region, focusing on modernizing and transforming the Ford brand.
Educational Background
Julian James Watt studied at Technikon Witwatersrand from 1992 to 1995, where he completed a three-year program. His foundational education has contributed to his understanding of creative principles and advertising strategies. He also attended Leicester Road Primary, which is part of his early educational background.
Creative Philosophy and Approach
Watt believes that effective advertising should add meaning and utility to people's lives rather than contribute to disposable landfill. This philosophy guides his creative direction and decision-making processes in advertising, emphasizing the importance of creating impactful and lasting messages.
Client Portfolio and Global Experience
Julian James Watt has a diverse client portfolio that includes major brands such as Apple, Coca-Cola Company, Pepsico, and Mercedes-Benz. His career has spanned various geographical locations, including South Africa, Australia, and the UK, where he has managed both local and global brands, showcasing his adaptability and expertise in the advertising industry.