Justin Mysza
About Justin Mysza
Justin Mysza is a Senior Program Manager at GTB, where he enhances data-driven marketing strategies and leads the development of custom software solutions. He has extensive experience in technology and multimedia roles across various companies, including Latcha+Associates and MRM // McCann.
Work at GTB
Justin Mysza serves as the Senior Program Manager for Solutions & Delivery at GTB, a position he has held since 2021. In this role, he collaborates with teams in both Detroit and London to enhance data-driven marketing strategies. He has led the creation of in-house custom software aimed at improving workflows, audience creation, and database management. Additionally, he has played a significant role in deploying solutions by leveraging both internal and offshore ad operations teams, ensuring effective project execution.
Previous Experience
Prior to his current role at GTB, Justin Mysza held several key positions in the marketing and technology sectors. He worked at Latcha+Associates as Chief Technologist for 11 months in 2019 to 2020. Before that, he spent nine years at MRM // McCann as VP, Director of Technology from 2010 to 2019. His earlier experience includes serving as VP, Rich Media Director at Team Detroit from 2001 to 2010 and as Multimedia Director at Rare Medium, Inc. from 1995 to 2000.
Education and Expertise
Justin Mysza studied at Oakland Community College, where he earned an Associate's degree in Liberal Arts and Sciences, General Studies and Humanities from 1990 to 1992. His educational background has provided him with a foundation in critical thinking and communication, which he has applied throughout his career in program management and technology.
Data-Driven Marketing Initiatives
At GTB, Justin Mysza has successfully integrated data science with custom audience creation. This integration has optimized message delivery timing and relevance, enhancing the effectiveness of marketing strategies. His collaborative efforts with teams in different locations have contributed to the advancement of data-driven marketing initiatives within the organization.