Kate Minns
About Kate Minns
Kate Minns serves as the Senior Strategic Planning Director for Advanced Marketing at GTB in Shanghai, China, where she has worked since 2018. She specializes in brand-building initiatives for the Chinese market and collaborates with Ford's Electric Vehicle team to enhance consumer experience.
Work at GTB
Kate Minns has held multiple roles at GTB since joining the company in 2015. She currently serves as the Senior Strategic Planning Director - Advanced Marketing, a position she has held since 2018 in Shanghai, China. Prior to this role, she worked as the Strategic Planning Director for the Asia Pacific region for seven years, starting in 2017. Her earlier positions at GTB include Regional Planning Manager and Associate Planning Director for Asia Pacific. Throughout her tenure, she has focused on brand-building initiatives tailored for the Chinese market and collaborates with Ford's Electric Vehicle team to enhance consumer experience.
Education and Expertise
Kate Minns earned her Bachelor of Science (B.S.) degree in Graphic Design and Communications from the S.I. Newhouse School of Public Communications at Syracuse University, where she studied from 2004 to 2008. Additionally, she studied Communication and Media Studies during her time at Syracuse University. Her educational background equips her with a strong foundation in strategic planning and brand development, particularly in the context of the automotive industry.
Background
Before her extensive career at GTB, Kate Minns worked in various roles that contributed to her expertise in strategic planning and brand strategy. She served as a Brand Strategist at Aruliden in New York from 2009 to 2013 and as a Strategic Planner at Grey Group in Singapore from 2013 to 2015. Additionally, she gained experience as a Freelance Showroom Assistant at Roberto Cavalli and as a Design & Marketing Intern at Twinkle by Wenlan. These roles provided her with diverse insights into marketing and brand strategy.
Achievements
Throughout her career, Kate Minns has developed strong skills in qualitative consumer understanding, particularly within the Chinese automotive market. Her focus on brand-building initiatives has positioned her as a key player in enhancing consumer experiences and driving product innovation, especially in collaboration with Ford's Electric Vehicle team. Her strategic insights contribute significantly to the success of marketing initiatives in the Asia Pacific region.