Katherine Goodrich
About Katherine Goodrich
Katherine Goodrich is a Senior Digital Media Negotiator at Gtb, where she has worked since 2015. She has extensive experience in media buying and estimation, having held various roles at Gtb since 2007, and holds an MBA from Baker College.
Current Role at GTB
Katherine Goodrich currently holds the position of Senior Digital Media Negotiator at GTB, where she has worked since 2015. In this role, she is responsible for negotiating digital media buys and strategies to optimize media placements. Additionally, she serves as a Digital Media Buyer, a position she has held since 2014. Her extensive experience in digital media negotiation and buying contributes to the effectiveness of GTB's media strategies.
Previous Positions at GTB
Katherine Goodrich has held multiple positions at GTB since joining the company. She began her career there as a Media Estimator from 2007 to 2010, followed by a role as Media Buyer for National Broadcast Cable from 2010 to 2012. She then transitioned to the role of Media Buyer for National Broadcast Network from 2012 to 2014. This progression highlights her growth and expertise in media buying and estimation within the organization.
Education and Expertise
Katherine Goodrich earned her Master of Business Administration (MBA) in Organizational Leadership from Baker College, completing her studies from 2011 to 2014. Prior to that, she obtained a Bachelor of Applied Science in Business Administration and Management from Eastern Michigan University, where she studied from 1998 to 2003. Her educational background provides her with a solid foundation in business principles and leadership skills relevant to her roles in media negotiation and buying.
Professional Background
Katherine Goodrich has built a career in media negotiation and buying, primarily with GTB in Dearborn, Michigan. Her experience spans over a decade, during which she has developed a comprehensive understanding of digital media strategies and market dynamics. This background equips her to effectively manage media campaigns and negotiate favorable terms for her clients.