Kathleen Maxwell
About Kathleen Maxwell
Kathleen Maxwell serves as the SEO Manager at GTB, formerly known as Team Detroit, where she has worked since 2012. She specializes in technical SEO and collaborates with various teams to develop data-driven marketing strategies.
Work at GTB
Kathleen Maxwell has served as the SEO Manager at GTB, previously known as Team Detroit, since 2012. She operates from the Dearborn, MI office while working remotely from Traverse City, MI. In her role, she creatively utilizes various data sources to develop marketing strategies and address marketing questions. Her tenure at GTB spans over 12 years, during which she has contributed to the company's SEO initiatives and overall marketing efforts.
Education and Expertise
Kathleen Maxwell possesses a deep understanding of technical SEO, which encompasses site architecture, mobile optimizations, URL naming, tagging, geo-targeting, and content navigation. Her expertise extends to exploratory data analysis, where she identifies actionable market opportunities. She applies advanced Excel skills for data analysis and visualization, supporting strategic decision-making processes.
Background
Kathleen Maxwell collaborates with various teams, including content strategy, UX architects, account managers, project managers, and developers. This collaboration aims to meet business needs effectively. Her strong cross-platform database skills, particularly in FileMaker Pro, enable her to automate manual tasks, enhancing efficiency in her work.
Achievements
Kathleen Maxwell simplifies complex data into actionable recommendations tailored for relevant audiences. She shares her advanced business analytic skills with internal teams and clients, fostering collaborative strategy development that drives sales and revenue growth. Additionally, she employs techniques to standardize data from multiple sources, facilitating comparison and competitive analysis.